As a retailer, there is always an element of pressure involved in making your products stand out from the crowd. Unless you are extremely lucky, or have products which have a long-standing reputation, it is often the packaging which will do the most to get your products moving off the shelf.
So where do you start with getting that look just right? Not all packaging has to be flashy and expensive looking…quite the opposite sometimes. You might want your product to have a simple, clean look which is easy to read and doesn’t look over-the-top. On the other hand, you might have a very expensive product which you want the packaging to reflect – a look and also a feel which mirrors the quality and cost of your brand.
Once you have picked your container/packaging and finalised a design, what you really need is a label company that knows what they are doing to bring it all together on a visual and tactile level, and guess what, this is what we do day in, day out.
Because of the vast array of materials and finishes available on the market, we have an R&D manager working fulltime. It is his job to source special materials, test them and get the very best from them using our inkjet digital and flexographic presses. He liaises with customers on what they are trying to achieve and ensures that the finished labels look good, work on the packaging and fit within budget. We work with everyone from multi-nationals to small specialist companies providing everything from paint labels, aerosols and cleaners up to high-end car detailing products, beauty products and expensive retail producers.
With so many exciting finishes available, talk to us today about how we can help take your product to the next level.